Everyone has experienced the frustration of cheap spinnerbaits: bent wires, lost blades, and worst of all, lost fish due to inferior components, dull hooks or outright breakage. The BOOYAH Blade features top-quality components and angler-smart design, starting with the .037 gauge stainless steel frame tuned for maximum vibration and durability. The jeweler's grade blades are attached via a ball bearing swivel for smooth and constant spin, and the Mustad Ultra Point hook features a soft plasti-keeper spike so trailers stay attached to the head without the use of super glue. For fish-appeal, the realistic head features 3D red eyes and flared gills atop a 50-strand Bio-Flex silicone skirt with exclusive color formulations. It's more than a bait, it's an attitude!